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Conference Schedule & Session Descriptions
Conference Session Descriptions
Author Clinic 1: Authors get advice from our all-star panel
to determine if their ideas and proposals will make profitable books. We start
here and help pre-selected aspiring authors really hone in on who they are and what they want, so you can position your book and maximize your success You will learn about:
- How to write directly to your audience members
- How to position you and your subject matter for success
- How to build the audience as you build your book
- Providing publishers with what they want
-
Exploring
ways to get
your ideas
in front of
your target
audience to
get feedback
before you
publish the
book
- Selecting the best topic to leverage your skills, expertise and connections
- The importance of your core message
-
Maximizing
the value of
the
intellectual
property you
already have
- Whether
and how to do interviews, research or include stories in your book
- Creating a compelling competitive analysis that will help you position your book for success
- Selling yourself to a publisher
- What is selling and what's not and why
- How the publishing industry works - advances, royalties and more
- Negotiating your best publishing deal - what are your contract options
- What to
expect in
sales and
royalties
Author Clinic 2: Authors and aspiring authors get individual advice from our
expert panel (and the audience) to help them create book covers that sell
- The ins and outs of creating a beautiful and professional book
- Why a readable book will sell to an audience
- Pricing your book for profitability
- The
self-publishing
why's and
how's
- How to create a world-class publishing success team - your editor, your book designer, etc.
Author
Clinic 3: Thinking about Marketing - New authors get advice about creating
successful book launches and early marketing effortsYou will learn about:
- Your book as an integral part of your core business
- The author platform and how do you raise yours
- Fresh new strategies for promoting and selling your book
- Determining the right market for your book - bookstores, other retail stores, the incentive market, the Web
- How to leverage technology to increase your marketing opportunities
- What you need to sell more from your web site and drive traffic to it
- Finding the right distribution method for your book
- Making the most of your publication date
- What promotion to expect from your publisher
Special (Breakout) Session - Publishing Straight Up: Successful Authors Tell It Like It Is
Take full advantage of 20/20 hindsight with those who have just been there. A thoughtful exchange about the common lessons learned from some of the successful authors/members of eWomenPublishingNetwork. You will learn about:
- What worked and what didn't
- What they would do differently next time
- How they made it happen
- Their biggest "ah hahs" and greatest successes
Author Clinic 4: Making Sales
Happen - Experienced authors get advice about positioning and repositioning their books and
creating new PR and broadcast media opportunitiesYou will learn about:
- The importance of a great media kit
- How to position yourself with the media in a way that gets them calling you back repeatedly
- Creating a PR plan that really works for you and your book
- Getting great reviews and testimonials
- Creating winning relationships with the media
- Repositioning your book to increase sales
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