Attend an Important
Publishing Conference and Never Leave Your Desk!
The 2008 Virtual Publishing Conference is for the woman
who is considering writing a book, but who isn't sure
she is ready and needs some answers to critical
questions to know if this is the time, what to expect
and how to plan for the time, resources and more.
A series of eleven high-caliber web
seminar workshops presented live on-line by industry experts over the
course of three months, the Virtual Publishing Conference covers all the bases of book publishing and
is geared to busy professional women.
Know if this is the time for you to become an
author
Understand the process start to finish including
the costs and benefits
Define the success you want and get the support
you need to go for it!
Never attended a virtual conference?
Click here to get
better acquainted with virtual learning. Click
to listen to the six-minute
pre-conference keynote by Jan B. King, Founder,
eWomenPublishingNetwork
ALL 11 SESSIONS $249 for non-members, FREE TO
eWomenPublishingNetwork and eWomenNetwork members, Use the discount code
BACKSTAGEPASS for your complimentary ticket. To register click
here.
Presenters: Book Industry Professionals Dates
and Times: All sessions are on Tuesdays, at 8 a.m. PT, 9 a.m. MT,
10 a.m. CT, 11 a.m. ET.
Each session will be 60-90 minutes long and are
presented in lecture-style, but with plenty of time for
your individual questions. All sessions
are recorded and will be available later if you have to miss one.
2008
Authors Intensive Curriculum
Date/Topic
Click on a session to see the full description below
For those who wish to have a permanent record of
what they learned from the sessions, the Publishing
Pathfinder Trail Guide workbook, helps participants complete one topical two-page spread per session with
information, how-tos, resources and contacts.
The
Trail Guide is a navigational tool to guide
you during your publishing journey. It will assist you by:
• keeping you and your book
organized
• providing a context for the
process
• giving you a place to record
pertinent information
• being a learning tool as you
fill in knowledge gaps
• serving as a lasting record of
your hard work and progress
Each of the following sessions offers world-class
professionals who will give you the fundamentals.
Then it is your turn to ask questions about your
book and your challenges.
Are You Ready to Become a Non-fiction Book
Author? - This first session gives you a book
publishing overview and introduction into what
will be covered in the remaining 10 sessions.
You’ll consider:
• How will I know if my ideas
are good enough to publish and whether they will
attract a large reading audience?
• What is the process like? What
do I need to know before I spend my money and my
time?
• How do I set exciting but
realistic expectations for my book in terms of
sales and expenses?
• How do I create a process that
will result in the best book in the least time?
How do I get started, stay focused and get it done
in a way that fits me, my schedule and my life?
Get Motivated and
End Resistance - Get started, stay focused
and make it to the finish line with a process that
is natural and comfortable for you in writing a
book. You’ll learn:
• What are the natural barriers
to getting started and staying motivated
• Why we resist the process and
how it may actually help us write better books
• How to redirect and focus your
efforts when you are pulled in new directions
• How to find the confidence in
yourself and your abilities that will sustain you
during the predictable periods of "doubts"
Find the Resources
to Make Your
Book Dreams into Realities - Begin with the end in
mind writing your
book. You’ll learn:
• How to position you and your
subject for success
• What kind of budget you will
need and what sales can you expect
• How to overcome the big
hurdles to getting published
• The secrets to creating a great publishing
success team
Getting From Idea
to Completed First Draft - We discuss the
step-by-step process for getting ideas from your head to on paper in
this session. You’ll learn:
• How to evaluate and use the
Intellectual Property you already have
• Techniques to write a book
that will transform your audience
• Whether you need to do
research or interviews for your book
• How to stay on focus and
accountable to your own deadlines
From First Draft to
Finished Book- In this session
we talk about the nuances of taking your first draft and polishing it
to become a completed manuscript. You’ll learn:
• What kind of editing your
draft may need
• Whether or not you need
permission to use material for your book
• How to create a worthwhile
peer review process
• Why now is the time to
consider testimonials and a foreword for your book
Writing a Winning
Book Proposal - So you have your
heart set on a well-known traditional publisher? Learn what
you are selling when you sell your manuscript and learn to:
• Present your ideas in a
compelling way
• Provide publishers are looking
for
• Prove yourself as a promotable
author
• Do a thorough competitive
assessment
• Set the tone for a profitable
relationship
Self-Publishing
Your Book the Right Way- Maybe you like
the idea of taking control and profiting from your own ideas and
business savvy by self-publishing. It may be easier than you
think! Learn:
• The advantages and
disadvantages of self publishing your book
The critical parts of the self publishing
process
The differences between true self publishing
and using POD publishers
What and how much you should pay for
publishing services
Sell Your Book
Successfully with Great Design - Your
audience will judge your book by its cover and its entire
package. Learn to:
• Differentiate between a good
title and a great title
• Develop a cover that will sell
• Why the back cover may be one
of your best sales tools
• Create a great author bio
The Essential
Elements: Book Marketing
101 - Marketing is a
challenge for every author. Learn:
• How to prepare for eCommerce
with a great web site
• What is required for your
media kit
• What collateral materials
every author must have
• To be prepared for any type of
interview
The Secrets of Power
Packed Promotion - Active book
promotion has a direct affect on sales. Learn to:
• Create a public relations plan
that works for you
• How and where to send review
copies
• Always connect with the
audience
• How to create winning
relationships with the media
Build Book
Marketing Momentum - You should continue to market for the life
of your book.
Learn how to keep it going by:
• Starting with memorable launch
events
• Tracking sales
• Considering special sales such
as to the incentives market
• Attracting print and broadcast
media
• An active speaking schedule
