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Getting In Touch with Your Publishing Dreams


Anyone who writes a book does it for very personal reasons, yet all authors dream about what will happen after their books are published. Maybe you dream your book will be discovered, you'll get calls from Katie and Oprah, and your picture will appear on the cover of Inc. or Forbes or Time magazines.


1. How Do You Define Publishing Success?

Maybe you want to author a book so you will gain the credibility to nail a big consulting assignment with Mattel. Maybe you want your book to help other women avoid suffering as you did to achieve success. Maybe you hope through a book to win recognition for your ideas and jump start your own prime time career. Or maybe all you want is for your father to say, "Good job." There's no right or wrong definition for publishing success; all that matters is for you to know what success means to you.

Different expectations lead to different publishing directions.

If your goal is to write a memoir your grandchildren will read, then your budget, your sales expectations, the kind and amount of work required, plus a host of other directions will be different than if your goal is to make the New York Times' Best Seller list. If your goal is to make a living as an author, then you will need to consider different options than if you plan to provide workbooks for your seminar business.

Our recommendations for your publishing success are geared to helping you achieve your dreams, not someone else's.

2. Letting go of the end result for a moment, how do envision the authoring/publishing/marketing process?

It's likely you already have some preconceived ideas about the authoring/publishing/marketing process, even though you may not realize it. The following questions are designed to help you bring those ideas and expectations into focus.

Do you picture yourself in your own home, seated by a roaring fire, writing for hours on your laptop while sipping tea? Or do you envision a team of professionals interviewing you for a couple of hours each week and then writing from your ideas?

Do you foresee an entire family business built around publishing, warehousing, and shipping your book and other products? Or do you imagine having someone else fully handle that part of the process?

Do you visualize yourself traveling to exotic locales around the world to promote your book, or does your business (or your life) require you to stay closer to home for your promotions efforts?

If you are a first-time author, what are your concerns about the process of authoring a book?
  • Are you worried your ideas won't fill an entire book?
  • Do you have ideas, but no evidence (such as case studies) to back them up?
  • Do you have trouble organizing your thoughts in a way you think will make an interesting book?
  • Is English your second language?

If you are self-publishing, are you concerned about:
  • Producing a professional quality book?
  • Getting wide distribution on web sites, in catalogs, and in bookstores?
  • Knowing how many books to print and how to keep costs low?

When it comes to marketing your book, do you worry about:
  • Spreading the word that your book exists?
  • Being perceived as having a professional message?
  • Hiring a competent publicist?

Finally, is there one thing you imagine will keep you from becoming a successful author? If so, what is it?

There are many options to consider when writing and publishing a book. Here are just a few:

Ghostwriters

If you have limited time, or if there are other reasons why you don't want to write the book yourself, then ghostwriting can be a perfectly acceptable solution. In ghostwriting, someone else writes your ideas, but you are still considered the author

Editors

No matter how well you write, you will want to work with an editor. It's difficult to see your own work clearly because we all read what we meant to convey; not what the words on the page actually say. An editor can strengthen your work and help make you a better writer.

Self Publishing

If you want to create an entire business around your book, then you may want to self-publish. Self-publishing will enable you to retain the rights to all your work and you will have the flexibility to change it as your ideas evolve.

However you like to work, whatever your strengths are in the process, we can help you find a publishing process that's best for you.

3. If you had the perfect publishing coach, what would she do for you?

Make an inventory of your unique strengths as an author/publisher/marketer. Next, think about the challenges you face and inventory those as well. Now you're ready to decide what kind of help you want a publishing coach to provide in order to help you become a successful author:
  • Would she call you every morning to motivate you, give you feedback, and get you going?
  • Would she spend an entire day with you every month and leave you to work in between?
  • Would she just be available to answer questions whenever you had them?

Getting the help you need makes all the difference.

Making the determination to do it “your way” can be very empowering, but too much self-determination can bar the door to good advice. Experienced professionals understand the process from beginning to end -and are eager to help a budding author like you deliver your message successfully. You can do it “your way” and still take advantage of the help that's available by working with an expert whose style matches your own.



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