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Why Aren't You Already a Successfully Published Author?

There is always intense interest in becoming a published author. People often say, "I've always thought about writing this book". Almost everyone has at least one book idea in them.

Maybe you think the biggest reason more people aren't successfully published authors is that they assume they will be rejected by publishers, so they never begin.

Not true. The most common reason that holds them back is their own fear. This is a good thing because without proper consideration and planning the odds are the worst case scenarios will all come true.

There are many scary realities about writing a book and having it published that keep people from writing and learning about how to get published successfully. Consider these how you would feel if these things happened and then instead plan to create success:

1. You wrote a book and got it published and then your best ideas were ridiculed by experts in your field and the public.

On the Up Side: It might mean your ideas are before their time. Many now-famous people (like Charles Darwin and Galileo) were laughed at and persecuted for ideas that we now consider commonplace. Book writing is not for the faint of heart.

On the Down Side: It might mean that your ideas weren't well thought out and not ready to be presented.

Prevent that disaster by getting a peer review and write many articles and do a lot of public speaking before you embark on publishing a book to get lots of feedback.

2. Your book proposal has been rejected by all the major publishers.

On the Up Side: You got some free feedback before you spent too much money or time on the project. And there are hundreds of examples of where the major publishers were wrong, such as the Chicken Soup Series of books whose authors were rejected many, many times before they found the publisher who believed in them.

On the Down Side: This is where your persistence is tested. How important is this book to you? Are you willing to keep trying no matter what? Will you consider publishing this work yourself?

Prevent this by getting great publishing advice up front and having your book proposal to be at least professionally reviewed if not professionally written. Your book proposal is like a business plan to be presented to publishers, who are the investors in this new business.

3. You were published by a major publisher but the book didn't sell anywhere close to expectations.

On the Up Side: You proven that you know you have what it takes to get a book deal and write a book.

On the Down Side: Public opinion is hard to gauge and no matter how great your ideas, they may not have connected with a significant audience. Or perhaps you were naive about what it really takes to market your own book - the publisher isn't going to do it for you. No book tours, no reviews in the New York Times, no interviews on the morning talk shows unless you hit the pavement and create the buzz.

Prevent this by creating interest in the year prior to publishing the book. Make connections and get testimonials for you and your work from famous people. Get the foreword for your book written by a publicly-recognized individual. Create presales by sending out galley copies to reviewers and by getting associations, organizations or companies interested in buying quantities of your book for their employees, sponsors, or as client gifts. Find ways to tie current events into your book and put great stories in the book that will always tug at the heart-strings and make a human connection.

4. You decided to self-publish, spent a lot of time and money and ended up with a garage full of books.

On the Up Side: You just completed your R&D for your next book or next business. There are many now successful authors who weren't successful the first time, just as there are many successful business people whose first, second and third businesses never made it.

On the Down Side: You've spent a lot of your savings and can't take the same approach to your next entrepreneurial venture, your 2nd book.

Prevent this by getting educated first about the publishing industry and getting great advice about writing a marketable book before you get any printed.


The bottom line: Allow your fear to help you plan for success. Your fears are reasonable and acknowledging them and working them through will allow you to see if you are ready to do what it takes to become a successfully published author. When you see your name on that book cover, you will know if was worth the effort.



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